Blog

This World PR Day, the theme is 'The Golden Age of Strategic PR'. Discover why strategic PR matters more than ever — including for visibility in ChatGPT, Claude and Gemini. By Loud and Clear.
16
Jul
On World PR Day, one thing is clear: AI cannot replace a PR agency. In a world full of AI-generated content, strategic PR is more important than ever to build trust, brand awareness and authority, and to improve visibility in ChatGPT, Claude and Gemini.
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09
Dec
The world of communication is changing faster than ever. We identified the 7 key developments, trends that organizations can act on immediately, where an agile agency like Loud and Clear can make a real difference.
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22
Aug
AI tools like ChatGPT rely on trusted sources - not SEO tricks. Thought leadership and smart PR are therefore essential to stay visible. Read in this blog post how PR helps to become visible in AI search engines.
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14
Oct
In today's rapidly changing market, clear communication about sustainability is crucial. Companies need to tell authentic stories that resonate with their target audience, without resorting to greenwashing.
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01
Oct
In the October issue of STERCK. West Flanders, our founder Delphine Van Hoecke was asked three completely out-of-the-box questions.
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26
Jul
In the fast-paced world of media, giving a successful interview can make or break your public image. Whether you’re promoting a product, addressing a crisis, or simply sharing your expertise, preparation and strategy are key. As experienced B2B PR agency here are ten tips to help you ace your next media interview, ending with a...
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09
Jul
Today, it is more important than ever for companies to communicate clearly about their sustainability initiatives. On one hand, they face pressure from shareholders, customers, and suppliers, while on the other hand, there is a growing awareness that a “sustainability-first” mindset can offer long-term competitive advantages and an attractive economic model. However, navigating complex regulations...
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30
Apr
Several companies approach us because they want to see their story featured in the media. We get it, a press release is often seen as the go-to tool. However, there are many other ways you can engage with the press. That’s why, at Loud and Clear, we’ve identified the 5 P’s of PR. Before we...
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