Press communication

The right story, to the right journalist, at the right time. Build a solid reputation with your target audience.

We offer

Full-service B2B press communication

Companies trust Loud and Clear’s expertise in B2B PR focused on technology, industry, and energy. For these companies, PR adds tremendous value, serving as an ideal tool to build a unique trust relationship with their audience.

In B2B PR, the focus is on concrete facts and figures, and the needs and challenges in the market your product or service addresses. Trade journals, niche blogs, websites, and influencers have more room and interest for background. Personalized content tailored to the knowledge and interests of trade journalists is a must in B2B PR.

Brand awareness

When the media regularly mentions your company, it helps you become known to your target audience and the general public. It boosts your credibility and strengthens your image. It gives your salespeople an advantage with prospects and makes cold calling easier.

Customer relationships and leads

You can spend a lot on advertisements, but people are becoming more critical. With PR, you ensure your presence in the sources they trust. This objective reporting gives your customer assurance, credibility, and strengthens your brand and customer relationship.

Employer branding

PR activities can make employees even prouder to work for your company. Announcements will resonate within their circles and make your company attractive to future employees, easing your HR department’s work.

Get started yourself

Mediatraining and PR coaching

Want to handle press communication yourself? Want to train a spokesperson or team within your organization? Loud and Clear prepares you to communicate successfully with the press. Learn the tricks of the trade from an expert. We happily share our tips for success.

Knowing that every organization is unique, we offer different formats:

Media training, 1-on-1 or in groups
PR coaching, 1-on-1 tailored
PR program (online course)

Interested in our services?

Request a quote

Our PR approach

Press communication means the right story, to the right journalist, at the right time. And that’s exactly what you can expect from Loud and Clear. We translate your story into a newsworthy item for the right journalists. We choose the most suitable medium to get your message the attention it deserves in the media. Then we determine the ideal moment to launch your action. This way, you build a strong reputation with your target audience and stand firm, even when things go wrong.

Define objectives and audience

For PR to truly pay off, it’s important to know what you want to achieve and, most importantly, with whom. During an exploratory meeting, we delve deeper into this together.

Determine and schedule actions

Based on the exploratory meeting, we determine and prepare the appropriate press actions. A roundtable discussion, a press release, a blog, a press moment, or perhaps a combination of tactics to pique the interest of the right journalists. Timing is everything in press communication. Once we’ve outlined the actions, we schedule them at the most ideal moment.

Execute PR actions

After all planning and preparation, we get to work. We contact the media and follow up, maintaining open communication about responses and feedback. We also support you with briefing documents and speaking points so you’re well-prepared to speak to journalists.

Follow-up and reporting

After executing all actions, we compile all articles and outputs into a clear report. We highlight what went well and what can be improved in the future. We also provide tips on how your organization can continue to build on its press relationships and image.