On World PR Day, one thing is clear: AI cannot replace a PR agency. In a world full of AI-generated content, strategic PR is more important than ever to build trust, brand awareness and authority, and to improve visibility in ChatGPT, Claude and Gemini.Read More

AI tools like ChatGPT rely on trusted sources - not SEO tricks. Thought leadership and smart PR are therefore essential to stay visible. Read in this blog post how PR helps to become visible in AI search engines.Read More